Inside Robyn Bordes’ Rise as a Healthcare-PR Powerhouse Featured in CEO Magazine

CEO Magazine’s May feature charts how Robyn Bordes transformed Illumination PR from a one-woman hustle into a go-to communications partner for physicians and medical groups. Starting in an industry where “perception is everything,” Bordes out-worked early skeptics, immersing herself in HIPAA rules, patient-engagement trends, and media strategy until she could speak a doctor’s language as fluently as a publicist’s.

That niche expertise—paired with her relentless networking—landed marquee coverage for clients in outlets such as Forbes and USA Today and even helped one multi-physician practice boost patient inquiries by 30 percent in just six months.

Bordes credits her success to sheer grit: when doors closed, she “found windows,” building a results-driven culture that now attracts top medical talent and Fortune-level wellness partners alike.

Today, Illumination PR offers everything from physician brand management to reputation-repair campaigns, all grounded in Bordes’ “lead-by-example” leadership style. Looking ahead, she plans to double down on digital innovation and strategic partnerships while exploring adjacent healthcare sectors—proving her belief that success is “about adapting, learning, and always looking for the next opportunity to grow.” CEO Magazine

Read the full story in CEO Magazine here.