BUSINESS DEVELOPMENT
SHINING A SPOTLIGHT ON YOUR SUCCESS
In a world where attention is expensive and loyalty is rare, our Business & Brand Development team turns cultural heat into commercial outcomes. We align your story with the right partners, channels, and moments, then build the engine that converts buzz into bookings, carts, and repeat customers.
Led by Robyn Bordes and Deven Turner, we pair editorial instincts with operator discipline: sharpen positioning, architect go-to-market, broker collaborations, and—when star power is the lever, manage paid celebrity campaigns end-to-end with clean terms and measurable ROI. The result isn’t just a launch or a headline; it’s a scalable system for growth.
WHY ILLUMINATION PR?
Led by Robyn Bordes and Deven Turner, our team blends editorial instincts with operator discipline. We build revenue-smart roadmaps, broker the right collaborations, and navigate negotiations with the taste and rigor luxury demands. The output: partnerships that feel inevitable, launches that land, and metrics you can bank.​
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WHAT WE DELIVER
Strategic Partnerships
Retail, hospitality, designer, chef, wellness, and media tie-ins that compound reach and relevance, structured with clean terms and smart usage rights.
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Brand & Revenue Architecture
Positioning, pricing, GTM calendars, channel mix (DTC, retail, wholesale, marketplace), and loyalty/community programs that convert awareness into repeat business.
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Launch & Market Expansion
From “moment-worthy” debuts to new-market entries, we orchestrate the PR, creators, experiences, and paid support that turn attention into transactions.
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Paid Celebrity Campaign Management
We manage budgets and paid celebrity programs end-to-end: shortlists, negotiation, FTC-clean disclosures, rights, and performance tracking.
PARTNER WITH US
From wellness launches that sell through in a weekend to luxury collabs that spike search and bookings, our playbook consistently turns cultural heat into commercial outcomes—for brands that expect both. Let’s architect the partnerships, programs, and pathways that move your brand from buzz to business.