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our media solutions

WHERE CULTURE MEETS CONVERSION

We build end-to-end programs that turn cultural buzz into brand demand. From Media Relations that land editor-loved features to Business & Brand Development that sharpens positioning, pricing, and go-to-market, every move is engineered for outcomes. We activate Creator Collaborations & UGC with usage rights that extend into ads, email, PDPs, and retail, then stage Launches & Moments, drops, pop-ups, red-carpet touchpoint, that look luxe and convert.

 

Through Brand Partnerships & Collabs, we borrow the right glow to compound reach; and when you need star power, we manage Paid Celebrity Campaigns end-to-end, shortlists, negotiations, FTC-clean disclosures, and performance tracking. One partner, a seamless stack, and results you can measure in traffic, bookings, carts, and ROAS.

Image by Ibrahim Boran

Public Relations

Our team of skilled publicists are on the cutting edge of what's new, now, and next in the world of public relations. We offer a comprehensive suite of services that will amplify your brand's visibility and generate buzz.

PR SERVICE SUITE

Press Placements

Securing meaningful media coverage in top-tier publications that elevates your expertise, builds trust, and positions your brand as a leader in your category. 

Media Outreach

Engaging editors, journalists, and culturally relevant voices with storylines that highlight your authority and differentiate your brand in an increasingly competitive landscape.

Media Training

Preparing founders, practitioners, and spokespeople to confidently deliver clear, compelling messages across interviews, features, and on-camera opportunities.

Influencer Integration

Developing strategic collaborations with creators and influential figures who align with your brand values and enhance credibility across beauty, wellness, and lifestyle audiences.

Brand Development

Shaping a distinctive brand identity that reflects your expertise, communicates your value, and resonates with the patients, clients, or consumers you aim to serve.

Social Media Verification

Strengthening brand legitimacy with verified social profiles that reinforce authority and authenticity in digital spaces.

Event Management

Designing and executing memorable elevated events, launches, and touchpoints that create memorable experiences and drive meaningful engagement.

User-Generated Content

Leveraging authentic user-generated content to enhance social proof, increase engagement, and support both organic and paid marketing efforts.

Influencer Marketing

Partnering with influential voices to amplify your brand message, expand reach, and deepen trust with target audiences across platforms.

PR

"ILLUMINATION PR HAS BEEN GREAT, ALWAYS THE MOST RESPONSIVE AND EASY TO WORK WITH. I’VE BEEN A CLIENT FOR THE PAST TWO YEARS AND IT’S BEEN THE MOST IMPORTANT ASPECT OF GROWING MY BUSINESS."

DR. SHIRAZI

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