FOR DERMATOLOGISTS, AESTHETIC PRACTICES & PLASTIC SURGEONS
patients don't book the loudest practice. they book the most trusted one.
Illumination PR helps aesthetic and skincare practices earn credible media coverage, build authority, and turn visibility into booked consults in as little as 2 weeks.
Not ready for a call yet?
323+
FEATURED PRESS ARTICLES
3.4B
ARTICLE
IMPRESSIONS
2k+
TOP TIER BRAND PARTNERSHIPS
20+
YEARS OF HEALTHCARE SPECIFIC PR
OUR RESULTS
real results. real practices. their privacy is part of the process.
We don't publish our clients' names in our marketing. The same discretion that protects their reputation while we're building it is exactly why practices trust us enough to get results like this.
dermatology practice + skincare line + podcast
Before working with us, this board-certified dermatologist was doing everything right clinically but couldn't break through with press for their practice, their skincare line, or their podcast. Within 2 years:
323+ press features
10 brand partnerships
165% increase in web traffic
long-term medspa and skincare partnership
One of our longest client relationships. Before Illumination PR, this medspa and skincare practice was invisible online and in the pres. Within 5 years:
375+ press articles
6.2B+ impressions
100+ organic leads per month 350% increase in web traffic
plastic surgeon and aesthetic practice
Before partnering with us, this client was struggling to secure any press coverage or brand collaborations for both themself as a surgeon and their practice. Within 2 years:
312+ press features
2.9B+ impressions
150% increase in web traffic
Not from ads. Not from posting more. From authority earned through strategic PR.
“Illumination PR has been the most important aspect of growing my business. I wouldn't be where I am today without this team. Always the most responsive and easy to work with.”
Board-Certified Dermatologist, Multi-Location Aesthetic Practice
your authority engine: here's what we build
We combine press strategy, positioning, and thought leadership into a system that keeps working long after a campaign ends.
Media Relations + Expert Features
Earn credible coverage in consumer and industry outlets that elevates trust.
Thought Leadership Positioning
Podcasts, panels, and expert commentary that establish you as the go-to voice.
Brand Messaging + Differentiation
Clear positioning so patients stop price-shopping and start booking.
Reputation + Credibility Strategy
Authority signals that increase conversion from every channel.
Partnerships + Opportunities
Brand collaborations and strategic visibility moments aligned to your practice.
Bottom line: We turn expertise into authority and authority into a practice that books itself.
WHAT TO EXPECT
your 15-minute authority blueprint
We know your time is valuable. So we skip the fluff and deliver a real strategy, whether you work with us or not.
1. Your positioning gaps
We'll identify what's missing from your online presence that may be quietly costing you appointments every week.
2. Custom press angles for your practice
Tailored story angles specific to your specialty, market, and the patients you most want to attract.
3. A 30-day visibility roadmap
A concrete, actionable plan you can start executing immediately, with or without us.
4. Clear next steps, zero pressure
We'll tell you exactly what we'd recommend and what it would look like to work together. No hard sell. Just honesty.
THE GUIDE
not ready to talk yet? start with our FREE guide.
The Authority Blueprint Guide
Same positioning framework we use on our strategy calls, in a free 12-minute read. Get instant access to:
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The 3 press angles working right now in aesthetic and dermatology medicine
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The credibility signals patients look for before they book a consult
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A 10-point self-audit for your practice's online authority
answers to your questions
claim your free authority blueprint call
Illumination PR is a strategic public relations firm for healthcare professionals and brands. We turn attention into authority and authority into booked consults.
7 Rye Ridge Plaza #142 | Rye Brook, NY 10573
info@illuminationPR.com
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