The self-proclaimed "Queen of all Media," Hilton follows in the footsteps of "The Real Housewives of Orange County" star Tamra Barney, who held a bachelorette party at NoMa last month. Barney's event featured music, an open bar with specialty drinks, Mediterranean tapas by NoMa executive chef Bill Rosenberg, gift bags and party favors.
"It was phenomenal," said Robyn Santiago, a spokewoman for both NoMa events. "People had a great time. And we expected it to be great press-wise, but we didn't expect it to be as unbelievable as it was."
A launch party to promote the Viva Diva wine and cocktail line, Hilton's event is expected to include complimentary cocktails with paid admission, a pasta station, tapas and a celebrity DJ — next to NoMa's pool.
The Annual Poolside Summer Bash will run from 7:30 to 11:30 p.m. General admission tickets are $50 apiece and only 300 such tickets will be available; VIP packages, which include gift bags and a meet-and-greet with Hilton, are $100 apiece, with only 100 packages available. All tickets can be purchased at www.vivabrandsusa.com/events.html.